Joel
Manby
is
President
and
Chief
Executive
Officer
of
Herschend
Family
Entertainment
Corporation
(HFE).
HFE
is
the
largest
family
owned
theme
park
corporation
in
the
U.S.
The
company
creates,
develops
and
operates
entertainment,
tourism
and
hospitality
properties
spanning
26
locations
in
ten
states.
Manby’s
association
with
HFE
dates
back
to
1998
when
he
was
invited
to
serve
on
the
HFE
Board
of
Directors.
He
later
became
non--executive
chairman
of
the
Board
and
then
accepted
the
role
of
CEO
in
2003.
During
his
tenure
two
of
HFE’s
parks
have
earned
the
industry’s
highest
honor,
the
Applause
Award.
Manby
has
incorporated
the
definition
of
love
the
verb
into
the
company’s
existing
organic
culture
to
establish
how
leaders
are
to
behave.
He
views
love
as
a
mode
of
thinking–one
that
has
helped
him
deliver
tangible
results
and
position
HFE
as
the
9th
largest
themed
attractions
company
in
the
world
(including
Dollywood,
Silver
Dollar
City
and
Stone
Mountain
Park.)
An
expert
on
leadership
and
customer
relations,
he
spent
20
years
in
the
auto
industry.
Manby
was
a
member
of
the
start--up
team
for
Saturn
Corporation
where
he
was
instrumental
in
launching
Saturn’s
innovative
marketing
and
distribution
strategy.
After
seven
years
with
Saturn
and
a
two--
year
term
with
GM’s
International
Division,
he
was
promoted
to
CEO
of
Saab
Automobile
USA.
During
his
four--year
tenure
at
Saab,
he
led
the
company
to
dramatic
results
as
sales
increased
by
67
percent
and
their
J.D.
Power
Quality
Rating
improved
from
30th
to
fifth
in
the
industry.
Manby
serves
on
several
boards,
including
the
National
Advisory
Board
of
the
Salvation
Army
and
John
Stott
Ministries.
He
also
chairs
reThink,
a
non--profit
company
whose
mission
is
to
provide
effective
tools
which
enable
families
to
learn
biblical
virtues
in
the
home,
school
and
church.
As
valedictorian
of
Albion
College,
Manby
was
a
Rhodes
scholarship
finalist.
He
earned
an
MBA
from
Harvard
Business
School
on
a
GM
scholarship.
His
involvement
with
his
alma
mater
has
continued
throughout
his
career.
Manby
was
elected
to
the
Albion
College
Athletic
Hall
of
Fame
in
1991
and
has
served
on
the
Albion
College
Board
of
Trustees.
Celebrating
his
accomplishments
and
his
dedication
to
the
college,
Albion
presented
Manby
with
the
Distinguished
Alumni
Award.
In
March
2010,
he
was
featured
on
the
hit
CBS
show
Undercover
Boss.
Manby
and
the
employees
of
HFE
moved
millions
of
viewers
across
the
world
with
their
unique
approach
to
leadership.
He
now
shares
the
principles
that
make
HFE
successful
in
his
new
book,
Love
Works.